Concept demo by Made to Scale. Names and details are placeholders.Back to Made to Scale

Concept build / Local SEO

Local SEO website architecture

Service pages, location pages, metadata, internal links and technical checks, laid out so search engines can match a local business to what it offers. Explore a fictional example below.

Fictional client: Northfield Heating & Air (demo), four invented towns
01

Site map and internal links

Select any page to see its planned keyword idea, URL, title tag, meta description, H1 and links. Then switch on internal links to see how pages point to each other.

Site hierarchyInternal link in page content

Why location pages link to services: each town page should point to the services offered there, and each service page back to contact and FAQ, so visitors and crawlers can move through the site in a few clicks.

Keep location pages real: only build a page for a town the business genuinely serves, with local details. Near-identical pages with only the town name swapped add little value.

02

Search result preview

Edit the title and description and watch a generic search result update. Selecting a page in the site map loads its suggested text here.

Editing: Home

0 / 60
0 / 155
Northfield Heating & Air (demo)northfield-heating.example

Approximation only. Search engines cut titles and descriptions by pixel width, may rewrite them, and show them differently by device and query. About 60 and 155 characters are common rules of thumb, not limits.

03

Technical checklist

Click an item to tick it off, or "How to check" for a quick test. This is a personal tracker, not an automated audit.

0 of 9 checked

    LocalBusiness JSON-LD (placeholder data)

    Structured data must match what is visible on the page. It helps search engines understand a business but does not guarantee any special display.

    What this can and cannot do

    • A clear structure helps search engines understand which page answers which question, and helps visitors find what they need.
    • No structure, tag or checklist can promise a ranking. Results also depend on competition, content quality, reviews, and how long the site has existed.
    • This demo uses invented names and placeholder text. It is a model of an approach, not a result.